• Strategic Development and Planning

  • Creative Thinking

  • Marketing Leadership

  • Brand Development and Direction

  • Creative Direction

  • Advertising Campaigns

JIM VAN MEER
I'm the guy behind the great ideas. And a professor too.

  • Print & Digital Design

  • Digital Communications

  • Web & App Design Direction

  • Social Media Marketing

  • Experiential Design

​​As a seasoned and influential creative and marketing professional, my focus is on the development of innovative branding and marketing strategies. By mixing sound strategy with sophisticated creativity, I inspire B2B and B2C markets to stop, look, listen, and buy. I have been the architect of multi-million dollar campaigns and programs, successfully enhancing my clients’ image, uniquely positioning their products, ideas, and services, and increasing sales through inventive methods. With a broad-based business acumen as my foundation, I lead and mentor a diverse cadre of experts with a balanced discipline of creativity and sensibility. My skills set and spirited approach enable me to keep an eye on market position and strategy continuum while nurturing fresh, results-oriented ideas. I oversee the strategic planning, creative development, production, and execution of multiple marketing efforts across varied channels, helping to increase revenue streams, engagement, and awareness.


Experience

Senior Manager, Marketing and Creative   |   American Petroleum Institute   |   Washington, DC   |   October 1996 – present

Creative Direction, Leadership, and Marketing Communications: Shape and lead the creative vision of marketing communications programs from concept through completion for $113 million global industry services division of the largest U.S. energy trade association. Drive collaboration, foster smart adaptability, and champion customer-centric strategies in the B2B and B2C realm. Lead and mentor staff designers, social media and marketing coordinators, freelance designers, outside agencies, and assorted marketing staff members.

Brand Development and Brand Management: Form and guide creative strategies and initiatives to enhance brand recognition through direction and supervision of all marketing communications materials. Lead in-house marketing communications efforts at enhancing and promoting corporate brand. Direct and support implementation of branding by providing strategies designed to elicit
positive response and increased awareness.

Advertising, Design, and Interactive Communications: Work closely with executive leadership and product managers to formulate hybrid campaigns that leapfrog across communication platforms. Creative direction of all print, web, and interactive communications materials into focused messages. Pragmatic knowledge of design production, information architecture, UX and UI, plus B2B and B2C marketing methods.

Social Media Marketing and Engagement: Blend social media marketing methodologies with engaging content strategy to form unified B2B and B2C experiences, building communities, connecting customers to the brand, and spreading credibility to influencers.

Experiential Design and Trade Show Management: Direct the design, development, planning, logistics, implementation, and management of experiential environments, corporate exhibits, and trade show participation.

 


Adjunct Professor, Graphic Design   |   George Mason University, School of Art   |   Fairfax, VA   |   January 2015 – present

Instructor for Professional Design Practices, an advanced special topics lecture/studio course, offering design career development, self-marketing skills, presentation proficiency, preparation of written materials, and successful interview techniques. Instructor for Advertising Design, offering insight and practice in the creative design process behind effective and memorable advertising. Emphasis is placed on the design and presentation of a series of portfolio-ready advertising campaigns for actual client use. Instructor for graduate level Independent Study in Art and Visual Technology, principally in the fields of UI and UX for app development, branding, and experiential design.

 

Creative Consultant   |   Van Meer Creative   |   Springfield, VA   |   August 1985 – October 1996

Crafted advertising and promotional programs for local, national, and international high tech, B2B, and consumer companies. Propelled ideas into reality by consistently developing highly effective marketing communications solutions that met and exceeded clients’ marketing goals. Utilized an unconventional approach to high technology and B2B marketing communications, helping clients break through the clutter and established them as leaders in their respective fields.

 

Vice President and Creative Director   |   The Paton Group   |   Alexandria, VA   |   September 1980 – August 1985

Worked side-by-side with agency President on new business development, account management, budgeting, and planning for a myriad of local, national, and international accounts. Developed and implemented advertising campaigns for high technology firms within tight budgets and deadlines. Supervised designers, account executives, administrative assistant, and various outside vendors.

 

Designer and Art Director   |   GEICO   |   Washington, DC   |   June 1977 – September 1980

Designed and art directed corporate communications projects ranging from quarterly employee magazine and bi-monthly newsletter to in-house TV studio sets and graphics.




Education


George Mason University   |   May 2017   |   Master of Fine Arts – Art and Visual Technology

American University   |   May 1977   |   Bachelor of Arts – Design

Montgomery College   |   May 1975   |   Associate of Arts – Advertising/Design


 
Skills

Experienced in InDesign, Photoshop, Illustrator, QuarkXPress, and MS Office. Accomplished in Social Media, Content Marketing, Lead Generation, Relationship Building and Networking, Digital Customer Experience, and Email Marketing techniques and approaches. Strong knowledge of UI, UX, Responsive Design, SEO, SEM, and Project Management. Fluent on  Mac and PC platforms.




Affiliations, Honors and Awards

Member, AIGA
Member, American Marketing Association
Member, The Honor Society of Phi Kappa Phi

2017, George Mason University School of Art Graduate Award for Academic and Artistic Excellence
2015, 2014, American Graphic Design Awards: Graphic Design USA: Creative Direction
2013, 2009, 2008, 2007, 2006 American In-house Design Awards: Graphic Design USA
2008 Silver Award, 2007 Silver Award, 2003 Gold Award, 2003 Silver Award, 2001 Outstanding Achievement Award, 2001 Silver Award: Association Trends – Excellence in Association Publications
2010, 2009, 2008, 2007 Signet AdProbe Award: Top 10 Ad Readership, Offshore Magazine
Merit Award – Brochures: Art Directors Club of Metropolitan Washington 57th Annual Show
Merit Awards – Brochures and Stationery: Art Directors Club of Metropolitan Washington 33rd Annual Show
Silver Award: 29th Annual International Association of Business Communicators Washington Awards
Golden Reel of Excellence Award: 12th Annual International Television Association Video Festival
Judge: 9th, 11th, and 12th Annual American Red Cross Communications Excellence Awards
Judge: American Trucking Association Advertising Awards
Judge: 13th Annual International Television Association Video Festival
Judge: Printing Industries of America Annual Exhibition Regional Finals
Guest Lecturer: Northern Virginia Community College – Marketing Studio Photography
Guest Panelist: Smithsonian Institution, National Museum of American History, Division of Musical History Lecture Series – Direct Mail Layout for Fund Raising Organizations
Guest Panelist: Cultural Alliance of Greater Washington Roundtable – Design and Printing: Good, Fast, and Cheap